Pink

If you hadn't noticed it is Breast Cancer awareness month and many professional sports teams were sporting pink (wrist bands, shoes, gloves) this past weekend to help raise awareness. I enjoy the different ways the league and players promote Breast Cancer Awareness and Im glad that the NFL and other leagues are doing their part in educating the public about breast cancer. However, it seems like they spend a lot of money on the pink shoes, gloves and wristbands and I was wondering if the money spent on all of these items is worth the investment. I'm not sure if it is either but it's something to think about. Maybe the money spent on gear would be better served as a donation and instead marketing could focus on individual athletes. The could interview players that have been affected by breast cancer and use their message to market the program. This way the audience is still captured, the message will be clear and it will be cheaper than purchasing a bunch of gear. Just a thought.